PAYOT is a cosmetic brand with an international reputation, born in 1920 of the extraordinary vision of one woman: Nadia Payot.
In 1913 Nadia Payot became the first female doctor of her generation. She was a generous woman who demonstrated her commitment by using her medical expertise and knowledge to contribute to the beauty of women. In 1917 during a trip to New York, her curiosity and optimism found a new focus: the fascinating world of Beauty Institutes and a fantastic opportunity to provide well-being and happiness to all women. New York was also the stage for a life-changing encounter which paved the way for the PAYOT brand: a friendship with the Russian prima ballerina Anna Pavlova. This meeting led Nadia Payot to understand that if a body sculpted by exercise can stay young why couldn’t the same be true for a face?
This simple observation led the young visionary to create an exclusive facial massage technique which earned her an international reputation. The massage is composed of 42 choreographed movements, in which the pressure applied to the skin releases tension and restores radiance. In addition she created a line of unique treatments which act in symbiosis with a specific application technique. So interestingly in 1920 PAYOT, an avant-garde beauty brand, was inspired by the scents of plants and knowledge of herbs. Nadia Payot demonstrated her difference and boldness by presenting her creams in packages whose shapes were inspired by the female body.
Then in 1937 PAYOT became the first brand to open a SPA in France. The prescription of the brand was then entrusted to beauty professionals – the beauty therapists. Today PAYOT is much more than a skincare brand, it is a complete universe! PAYOT is committed to provide women with products that boost their self-esteem and help them to feel beautiful and comfortable in their skin.
Doctor Payot,s dream was her ambition to bring women well-being and confidence to emancipate them and reveal their natural beauty by developing skincare products.